“Giving is no longer something related to moral or ethical responsibility. Giving is the business value of the future. Livoos gives people the opportunity to make luxury purchases, feel good about doing so, and leave a legacy that is close to their heart.”

Flavio Amorelli

The evening of June 8th saw Livoos, the new luxury lifestyle platform that puts giving at the centre, host an intimate launch at House of St. Barnabas in London.
Livoos CEO and Founder Flavio Amorelli started things off by presenting Livoos’ pioneering business model, after which a lively panel discussion, ‘In talks with…’ was held, with British Fashion Council CEO Caroline Rush, British entrepreneur and noted philanthropist John Caudwell, and the Consul General of Italy in the UK Massimiliano Mazzanti participating.

The theme, ‘What it means to be smart’, brought many wonderful moments and quite a few laughs – and much food for thought.

“When we think about smart individuals, we think about those who convey considered, convincing messages. The Livoos platform gives people that opportunity at a time when the industry is focusing on the consumer,” said Caroline Rush.

John Caudwell said giving back is an essential part of his life and that making a difference in the world has been an ambition since childhood.

“To combine commerce with charity and achieve real change in the world – that is a wonderful thing,” said Caudwell.

The panel discussion was followed by a drinks reception, where the international Livoos team gathered with members of the press and assorted honoured guests, such as Nigel Stowe, Director of Club Café Royal, and David Mason, the man behind the iconic Mr. Fish brand, which has relaunched exclusively on Livoos. Guests were also treated to a wonderful video featuring the founder of How to Spend it, Lucia Van Der Post, in which she discussed giving and what it means to be smart.

Livoos is the first company in the world to donate 50% of its revenue to charitable causes. We are incredibly honoured at the number of remarkable and worthy charities that have partnered with Livoos, and are thrilled to have so many wonderful brands joining us on our journey.

Livoos would like to thank all who attended and participated, in particular House of St Barnabas and Joanne Wedderspoon, Fundraising and Partnership Manager, for a wonderful and fulfilling evening.

For more information on how to become a partner or to learn more please contact us at: flavioamorelli@livoos.com



Flavio Amorelli and Caroline Rush


Julia Carrick and Caroline Rush


Nigel Stowe


Joanne Wedderspoon


Claudia Covelli, Nico di Donna, Craig Hartwell, and Angelo Iudice


Flavio Amorelli and Nathalie Gavet


Toril Natvig and Judi Lembke





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